![]() If you are new to WhatsApp and not sure which among the WhatsApp Business app and WhatsApp API is right for you, then we encourage you to read how to use WhatsApp for business for a quick side-by-side comparison. Of the two, the latter promises more advanced features and automation capabilities. While the WhatsApp Business app is a free-to-use option available on the Play Store and App Store, it has only the basic automation features of WhatsApp API. You can apply for WhatsApp API through a business solution provider and use the bot builder addon to build a WhatsApp bot without coding. ![]() It not only provides incredible reach, but with the help of WhatsApp API, bots, WhatsApp Business app, and bots, businesses can automate entire conversations and message flows. Messaging apps like WhatsApp are not only the preferred channels of communication among customers ³, but given their smart and business friendly automation capabilities, are helping companies extend customer service beyond conventional channels for driving faster resolution.įrom the 100s of options available, WhatsApp is easily the most popular messaging solution with 2 billion users across the globe. So here, the BIG question is, can this massive loss be avoided? Absolutely.Ī simple solution is using messaging apps for customer service. “Lack of speed” in customer service is the number one reason for customer’s frustration, this frustration quickly translates into unhappy customers and bad customer experience after which 51% of the customers will never do business with that company again.² Have you ever lost a customer because you couldn’t respond to them in time? This kind of loss is an expensive one because attracting a new customer today costs 6-7 times more than it does to retain an existing one.¹
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